
About twenty17 Performance
twenty17 Performance, LLC, is a company dedicated to helping people and organizations elevate their performance.
We provide individual and group developmental support specializing in sales, sales management, national accounts, and personal performance improvement. Our authentic and action-oriented approach inspires hope, purpose, and results.
With a strategic perspective and an outside-the-box mindset, twenty17 Performance helps you break through barriers and challenges, overcome doubts, and take critical strides toward achieving your goals.
We fire up your motivation. We ignite your potential.

Christopher Pridmore
Founder
Founder, Christopher Pridmore brings over 25 years of award-winning leadership experience in healthcare with companies like Johnson & Johnson and Becton Dickinson. Through a devastating season in life, he has become a voice of the power of faith, grit, courage, and commitment to a plan of recovery and hope.
Chris has taken his experiences and message to work as an outspoken advocate for life recovery and high performance. He has been a panelist at South by Southwest (SXSW2020) and the American College of Emergency Physicians, along with a variety of other state physician groups. He has served as a peer in an emergency room setting. Chris is a published author, public speaker, podcast host, and coach.
Chris believes that changed lives change lives and is committed to ensuring that his life does exactly that.
Loyal To Your Mission
Sales Management Builder
Individual and Situational Sales Management Coaching
Through a focus on relationship development and sales team performance, we enhance your skills as a leader by coaching skill development through the specific scenarios and circumstances you are currently facing in your role.
Sales Builder
Individual and Situational Sales Coaching
Through a focus on relationship development and sales performance, we enhance your outcomes by coaching skill development through the specific scenarios and circumstances you are currently facing in your role.
Life Builder
Individual and Situational Life Performance Coaching
Through a focus on M.A.P. (Mindset, Action Plans, and Promises Kept), we enhance your skills by coaching through specific scenarios and circumstances you are currently facing in your life.
Independent Leadership Representation
Sales Team Management and National Accounts Leadership
Contract-based sales team management, sales development, and National Accounts Representation.